Your Ultimate Guide to Selling Your Home
Pricing strategy, prep that actually raises your number, and the marketing plan behind it.
Now THIS is my bread and butter. If you're listing your home, you want me on your side. Listing with me, you'll have a strategy that will put you in the strongest position, to make the most money. I've perfected the listing game. Your home will be positioned strategically to attract the right buyers, create strong interest, and put you in the best position possible.
The Five Phases of Selling
- Meet & strategizeWe walk your home together, review credentials and comparable sales, and build the plan.
- Prepare for marketRepairs, decluttering, depersonalizing, paint, pressure washing, curb appeal, the work that raises your number.
- Price & market strategicallyProfessional photo and video, staging, and a marketing plan that puts your home in front of real buyers.
- Show your homeStaging and a showing-prep routine so every visit lands.
- CloseGo under contract, work the pre-closing checklist, and get to the table clean.
Pricing: The Thing That Decides Everything
Here's what surprises most sellers: properties priced right from the beginning typically sell for more in the end.
Price too high and your home sits. The longer it sits, the less desirable it becomes. Most of your leverage lives in the first 14 days, which is why the initial number matters more than any adjustment you make later.
| Asking price | Percent of buyers who will see it |
|---|---|
| 15% over market value | 10% |
| 10% over market value | 30% |
| At market value | 60% |
| 10% under market value | 75% |
| 15% under market value | 90% |
Priced at market value
- Buyers and agents recognize a fair price
- No appraisal issues
- The home appears in more relevant buyer searches
Priced over market value
- It takes longer to sell
- The longer it sits, the more buyers ask “what's wrong with that house?”
- It may not appraise for the buyer's lender, back to negotiations
“Buyers decide in the first 8 seconds of seeing a home if they're interested in buying it. Get out of your car, walk in their shoes, and see what they see within the first 8 seconds.” Barbara Corcoran
Why Listing Photos Decide Your Traffic
Your photos directly determine whether a buyer schedules a showing. My goal is to net you the most money possible, as quickly as possible, so I only work with the top real estate photographers and videographers in the area, and it costs you nothing.
Preparing Your Home: Walk It Like a Buyer
Go room by room as though you're seeing it for the first time. Light fixtures and bulbs, carpets, windows, cabinets, sinks and faucets, paint, HVAC, flooring, doors and trim, hardware, smoke and carbon monoxide detectors. In the kitchen: clear counters, clean the backsplash and appliances inside and out, organize drawers and the pantry. Bathrooms: declutter, fold towels, replace shower curtains, clear any mold. Bedrooms and living spaces: remove clutter and personal items, organize closets, repair wall damage, make the beds before every showing.
Outside: pressure wash the driveway, clean or repaint the doors, repaint trim, repair fencing, replace rotten wood, trim hedges, mow, weed and mulch, wash windows, sweep walkways, arrange the outdoor furniture.
The full guide includes my trusted vendor list, the roofer, electrician, plumber, painter, HVAC tech, handyman, inspector and window cleaner I actually use and refer. It's in the download below.
Get the Full Seller's Guide
The complete PDF: room-by-room listing prep checklist, pricing strategy, staging guide, and my trusted vendor list with real phone numbers.